Jeremy Theodorson Sinclair (born 1946) is a British businessman and advertising executive who was a founding director in 1995 of ad agency

M&C Saatchi M&C Saatchi Group () is an international communications network headquartered in London, formed in May 1995. With more than 2,400 staff, the network spans 23 countries with major hubs in the UK, Europe, US, Middle East & Africa, Asia and Austral ...

, having earlier been one of the founders of

Saatchi & Saatchi Saatchi & Saatchi is a British multinational communications and advertising agency network with 114 offices in 76 countries and over 6,500 staff. It was founded in 1970 and is currently headquartered in London. The parent company of the agency gr ...

in 1970.

Early life and education

Sinclair was born in

Newcastle Newcastle usually refers to: *Newcastle upon Tyne, a city and metropolitan borough in Tyne and Wear, England *Newcastle-under-Lyme, a town in Staffordshire, England *Newcastle, New South Wales, a metropolitan area in Australia, named after Newcastle ...

, and educated in

Scotland Scotland (, ) is a country that is part of the United Kingdom. Covering the northern third of the island of Great Britain, mainland Scotland has a border with England to the southeast and is otherwise surrounded by the Atlantic Ocean to the ...

Rannoch School Rannoch School was an independent boarding school, located on the south shore of Loch Rannoch in Perth and Kinross, Scotland on the Dall Estate, from Kinloch Rannoch. Dall House served as the main school building and a boarding house. It was ...

. He continued on to Watford College of Art and Technology and briefly studied at the

Sorbonne Sorbonne may refer to: * Sorbonne (building), historic building in Paris, which housed the University of Paris and is now shared among multiple universities. *the University of Paris (c. 1150 – 1970) *one of its components or linked institution, ...

Paris Paris () is the capital and most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), making it the 30th most densely populated city in the world in 2020. S ...

Career

Sinclair began his career in advertising in 1968 when he joined Cramer Saatchi. In 1970 he joined Saatchi & Saatchi as a founding member. He became creative director in 1973 and chairman in 1982 of Saatchi & Saatchi UK. In 1986 he became the Deputy Chairman of Saatchi & Saatchi plc. 1995 saw the creation of M&C Saatchi, founded by himself, Bill Muirhead, David Kershaw,

Maurice Maurice may refer to: People * Saint Maurice (died 287), Roman legionary and Christian martyr * Maurice (emperor) or Flavius Mauricius Tiberius Augustus (539–602), Byzantine emperor *Maurice (bishop of London) (died 1107), Lord Chancellor and ...

and

Charles Saatchi Charles Saatchi (; ar, تشارلز ساعتجي; born 9 June 1943) is an Iraqi-British businessman and the co-founder, with his brother Maurice, of advertising agency Saatchi & Saatchi. The brothers led the business – the world's largest a ...

Campaigns

While working at Cramer Saatchi in 1967 he was responsible for overseeing one of their most significant campaigns. The campaign was for the Health and Education Council in 1969 and was titled "The pregnant man". Once Saatchi & Saatchi had formed and Sinclair had taken on his role, he was the mind behind the 1979 "

Labour Isn't Working "Labour Isn't Working" was an advertising campaign in the United Kingdom. It was run by the Conservative Party in 1978 in anticipation that Labour Party Prime Minister James Callaghan would call a general election. It was revived for the gen ...

" campaign. He regularly devises political advertising campaigns for the

Conservative Party The Conservative Party is a name used by many political parties around the world. These political parties are generally right-wing though their exact ideologies can range from center-right to far-right. Political parties called The Conservative P ...

, and created the "demon eyes" caricature of Tony Blair. He is also one of two directors of the

Tony Blair Faith Foundation The Tony Blair Faith Foundation was an interfaith charitable foundation established in May 2008 by former British prime minister Tony Blair. Since December 2016 its work has been continued by the Tony Blair Institute for Global Change. Launch ...

. As part of the continued links between Saatchi & Saatchi and the Conservative party, Sinclair's political adverts have become well-known. His campaigns for

Schweppes Schweppes (, ) is a beverage brand that originated in the Republic of Geneva; it is made, bottled and distributed worldwide by multiple international conglomerates, depending on licensing and region, that manufacture and sell soft drinks. Schwep ...

and the launch of

Cosmopolitan Cosmopolitan may refer to: Food and drink * Cosmopolitan (cocktail), also known as a "Cosmo" History * Rootless cosmopolitan, a Soviet derogatory epithet during Joseph Stalin's anti-Semitic campaign of 1949–1953 Hotels and resorts * Cosmopoli ...

magazine in the UK earned him international recognition with two Gold Lions at the Cannes Advertising festival. He has additionally won three silver awards at the Designers and Art Directors Association, and golds at the

British Press Awards The Press Awards, formerly the British Press Awards, is an annual ceremony that celebrates the best of British journalism. History Established in 1962 by ''The People'' and '' World's Press News'', the first award ceremony for the then-named '' ...

Other interests and non-executive roles

Sinclair teaches Philosophy twice a week at the London School of Economic Science. He has been the chairman of a number of charities, including the School of Communication Arts, The Designers and Art Directors Association, The Art Academy and the Independent Educational Association. He is also chairman and a trustee of the

. He is a governor St. James School, a senior member and lecturer in the School of Philosophy, an organiser of the

School of Economic Science The School of Philosophy and Economic Science (SPES), also operating under the names the School of Philosophy and the School of Practical Philosophy and legally named the School of Economic Science (SES), is a worldwide organisation based in ...

's annual event known as

Art in Action at Waterperry Art in Action was an art and craft festival held in the grounds of Waterperry, Waterperry House in Oxfordshire. For 4 days each July artists and craftsmen set up their studios in marquees so that visitors can watch them at work. Visitors could i ...

., and a founding shareholder in the Dukes Education group of companies He is the author of the book, ''Brutal Simplicity of Thought''. The thesis of Sinclair's book is to strip creative thought back to ensure that advertising campaigns have maximum impact in their simplicity. Along with his wife Jacqueline, Sinclair authored the children's book ''Faces, Faces, Faces'', published by Penguin Random House. The story explores the world of faces that children see in inanimate objects. The inspiration behind the book comes from previous artwork that his wife created, as well as her enjoyment of the children stories that Sinclair told their own children. Sinclair was appointed

Commander of the Order of the British Empire The Most Excellent Order of the British Empire is a British order of chivalry, rewarding contributions to the arts and sciences, work with charitable and welfare organisations, and public service outside the civil service. It was established o ...

(CBE) in the

2017 New Year Honours The 2017 New Year Honours are appointments by some of the 16 Commonwealth realms to various orders and honours to recognise and reward good works by citizens of those countries. The New Year Honours were awarded as part of the New Year celebrati ...

for services to advertising.

References

{{DEFAULTSORT:Sinclair, Jeremy Living people 1946 births People educated at Rannoch School British advertising executives Commanders of the Order of the British Empire